

Brand essence
Contentious boiled down. To a tasty quintessence.
Brand soul
Thoughtful mavericks
Fired-up crafters
Hopeful torchbearers
Brand idea
A beacon for the best content and the best people.
Brand purpose
We work with cool people who are changing the world. Through beautiful content, design and technology, we make good things happen.
Vision
A beautiful, sustainable, peaceful, equitable (content) world.
Mission
Provide useful, beautiful content products and content services – and smart, thoughtful content advice – to as many people as possible who want to use words and pictures to make the world a better place.
