Contentious content
A brand and style guide, a pattern library and an instruction manual for how to craft all things Contentious.
Foundations
The underlying building blocks of our brand and content. These things make us who we are and explain why we do things the way we do.
Brand essence
Contentious boiled down. To a tasty quintessence.
Strategy
How we use content to achieve our aims.
Principles
The rules we live and work by.
Words
A manual for how we put letters and words together to make sense and sentences.
Style
The rules by which we craft our words.
Lexicon
An A–Z of words and phrases and how we use them.
Voice and tone
Our personality and how we express it. Also, how we use it in context.
Visuals
The parts of our identity you can see.
Colours
The Contentious palette.
Typography
Sizing, spacing, font choices.
Illustrations
How we use images and graphic devices.
Logo
How we use our logo and monogram.